In economics, there’s a class of goods where demand rises as price rises. These are referred to as Veblen goods, named after economist Thorstein Veblen who coined the phenomenon of “conspicuous consumption.” For certain products, the price is the product. An Hermès Birkin doesn’t cost upwards of $20K because of the leather. It retails for this price because costing $20K is the point. The scarcity and price aren’t bugs, but the entire feature set. This is why “affordable luxury” is an oxymoron. If you make it affordable, you destroy the very thing that makes it luxury.